Using social media as a means of improving public confidence

The ‘confidence agenda’ poses important new challenges for crime and disorder reduction partnerships in general and the police in particular. To date, the police have made only limited use of new forms of social media and where they have been used, the police have yet to realise their full potential. New approaches are suggested that would increase their effectiveness. The challenge for the police will be to find a way to embrace the spirit of the new social media in such a way that the content that is developed is convincing and feels authentic to users.