2023Concordia Journal of Communication ResearchOpen access

Social Media Use and Awareness of Privacy Concerns

L. L. BALDWIN, Jared Gores, JP Kilbride

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Abstract

The usage of social media in our society is prevalent in our daily lives. Although social media usage is at an all time high, the tools and technologies that provide security and protection can be compromised. Users of social media platforms should be made aware of the risks and pitfalls of these applications. Our study identified that users of social media platforms are generally aware of insecurities within the platforms. The researchers determined that the frequency of posting does not cause risks for privacy concerns. Although the users had general awareness and concern, they were heightened after additional information was provided to them in regards to social media security and how personal data is collected and used on social media platforms.

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What this paper is about

The usage of social media in our society is prevalent in our daily lives. Although social media usage is at an all time high, the tools and technologies that provide security and protection can be compromised. Users of social media platforms should be made aware of the risks and pitfalls of these applications. Our study identified that users of social media platforms are generally aware of insecurities within the platforms. The researchers determined that the frequency of posting does not cause risks for privacy concerns. Although the users had general awareness and concern, they were heightened after additional information was provided to them in regards to social media security and how personal data is collected and used on social media platforms.

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Available abstract

The usage of social media in our society is prevalent in our daily lives. Although social media usage is at an all time high, the tools and technologies that provide security and protection can be compromised. Users of social media platforms should be made aware of the risks and pitfalls of these applications. Our study identified that users of social media platforms are generally aware of insecurities within the platforms. The researchers determined that the frequency of posting does not cause risks for privacy concerns. Although the users had general awareness and concern, they were heightened after additional information was provided to them in regards to social media security and how personal data is collected and used on social media platforms.

Key concepts: Social media, Internet privacy, Security awareness, Information privacy, Personally identifiable information, Business, Computer science, Information security

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