1996Journal of Marketing for HIGHER EDUCATIONRequires access

Employer Expectations from a Business Education

Fahri Karakaya, Fera Karakaya

Open publisher page 38 citations

Abstract

This paper investigates the underlying dimensions of employer expectations from an ideal business education program and compares the importance of thirteen education-related attributes. Factor analysis identified four factors, research skills, interpersonal skills, basic skills, and quantitative skills as the dimensions of an ideal business education.

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What this paper is about

This paper investigates the underlying dimensions of employer expectations from an ideal business education program and compares the importance of thirteen education-related attributes. Factor analysis identified four factors, research skills, interpersonal skills, basic skills, and quantitative skills as the dimensions of an ideal business education.

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OpenAlex reports 38 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper investigates the underlying dimensions of employer expectations from an ideal business education program and compares the importance of thirteen education-related attributes. Factor analysis identified four factors, research skills, interpersonal skills, basic skills, and quantitative skills as the dimensions of an ideal business education.

Key concepts: Ideal (ethics), Higher education, Interpersonal communication, Business education, Social skills, Psychology, Interpersonal relationship, Public relations

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