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2015•대한건축학회 논문집 - 구조계Requires access

베트남 건설 시장 진출을 위한 SWOT 분석

Hwa-Rang 김화랑Kim, Hyoun-Seung 장현승Jang

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Abstract

SWOT model was used to develop strategies for the Korean construction firms in entering the construction market in Vietnam. Literature review, interview survey, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 11 strategies were produced: three from SO(Strengths-Opportunities), ST(Strengths-Threats) and WT(Weaknesses-Threats) respectively, and two from WO(Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the construction market in Vietnam.

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What this paper is about

SWOT model was used to develop strategies for the Korean construction firms in entering the construction market in Vietnam. Literature review, interview survey, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 11 strategies were produced: three from SO(Strengths-Opportunities), ST(Strengths-Threats) and WT(Weaknesses-Threats) respectively, and two from WO(Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the construction market in Vietnam.

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Available abstract

SWOT model was used to develop strategies for the Korean construction firms in entering the construction market in Vietnam. Literature review, interview survey, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 11 strategies were produced: three from SO(Strengths-Opportunities), ST(Strengths-Threats) and WT(Weaknesses-Threats) respectively, and two from WO(Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the construction market in Vietnam.

Key concepts: SWOT analysis, Strengths and weaknesses, Business, Order (exchange), Marketing, Finance, Philosophy, Epistemology

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베트남 건설 시장 진출을 위한 SWOT 분석 — Research Paper | ScholarLens