Red Tourism in China 中国的红色旅游

Heritage tourism has been a substantial subject in tourism studies in the past decades. New types of heritage are exploited and marketed in the tourism industry along with its rapid development. Within this trend, so‐called ”red tourism„ has recently witnessed a noteworthy growth in China. This article attempts to review this line of research by, first, conceptualizing red tourism in general, and second, by differentiating it from the current communist heritage tourism practice in Europe. Sources for review include available government documents, newspapers, and academic research papers, which enables the depiction of a brief picture of red tourism with special highlights of the political nature of government involvement in both the supply‐and‐demand sites of heritage tourism. On the basis of those, recommendations are proposed for future studies regarding heritage tourism in general and red tourism in particular. 过去几十年来，遗产旅游一直是旅游领域中重要的研究课题。随着遗产旅游的迅猛发展，新兴类型的遗产旅游被开发和推出市场出售。在这种趋势的带动下，所谓的“红色旅游”最近在中国得到飞速发展。本文首先将总的红色旅游概念化，然后区分红色旅游与欧洲当前的共产主义遗产旅游，以评论这方面的研究。本文审视的资料来源于政府公文、报纸以及学术研究论文。这些资料不但能概括红色旅游的内容，而且能够突出在遗产旅游景点供求方面政府参与的政治性质。最后，根据上述分析，本文提出对一般遗产旅游和红色旅游的相关建议。