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2006•Unpublished venueRequires access

Změna Corporate Identity Hypoteční banky

Kateřina Vavrochová

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Abstract

The aim of this works it to create a document treating of Corporate Identity and its devices. Above all, I will deal with change of Corporate Identity. As a model for the practical part, the description of the changing process of Corporate Identity in practice, I took the change of the Corporate Identity of Hypotecni banka. It will be possible to follow the individual steps from the initial thru the preparation and realization period to the final evaluation of the contribution of the project.

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What this paper is about

The aim of this works it to create a document treating of Corporate Identity and its devices. Above all, I will deal with change of Corporate Identity. As a model for the practical part, the description of the changing process of Corporate Identity in practice, I took the change of the Corporate Identity of Hypotecni banka. It will be possible to follow the individual steps from the initial thru the preparation and realization period to the final evaluation of the contribution of the project.

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Available abstract

The aim of this works it to create a document treating of Corporate Identity and its devices. Above all, I will deal with change of Corporate Identity. As a model for the practical part, the description of the changing process of Corporate Identity in practice, I took the change of the Corporate Identity of Hypotecni banka. It will be possible to follow the individual steps from the initial thru the preparation and realization period to the final evaluation of the contribution of the project.

Key concepts: Corporate identity, Identity (music), Realization (probability), Business, Process (computing), Corporate communication, Identity change, Accounting

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