Putting Market Research into Action
Robin Birn
Abstract
Robin Birn
Abstract
Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.
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Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.
Key concepts: Business, Marketing, Market research, Industrial organization, Action (physics), Action research, Economics, Management