1986Management DecisionRequires access

Putting Market Research into Action

Robin Birn

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Abstract

Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.

About this research paper

What this paper is about

Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.

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Available abstract

Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.

Key concepts: Business, Marketing, Market research, Industrial organization, Action (physics), Action research, Economics, Management

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