2009•Journal of Brand ManagementRequires access
Luxury fashion branding — Trends, tactics, techniques
Keith Dinnie
Open publisher page 57 citations
Abstract
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Keith Dinnie
Abstract
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OpenAlex reports 57 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Employer branding, Product strategy, Brand management, Brand equity, Brand strategy, Business, Product management, Brand loyalty