Analysis on Influencing Factors of Farmers Involving in Rural Social Endowment Insurance

Based on the survey data of 202 farmers which are in the town of Huiping, Qidong city, Jiangsu Province, China, the article empirically analyzes the factors which impact farmers involving in rural social endowment insurance by Logistic model. The research shows that farmers insured or not is affected by education level of farmers, professional situation, land area, age, special experience, family size and acceptable level of payment. Therefore, this article proposes some policy recommendations, such as strengthening the support for rural education, increasing the income of the farmers and so on.