Managing corporate communication: across-cultural approach

Preface E.T.Brioschi & O.Lerbinger Introduction PART I: CORPORATE COMMUNICATION - CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES Corporate Communication as an Academic Discipline and a Strategic Management Function R.Gambetti Communicative Business: the Power of Corporate Communication to Manage Complexity E.T.Brioschi Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process R.Fiocca Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer E.Invernizzi & S.Romenti Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation R.Gambetti & S.Biraghi Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk F.Lurati The Conceptual Bridge Between Corporate and Marketing Communication P.Kitchen Convergencies and Divergencies Between Advertising and Public Relations D.Tena Parera & D.Roca Corporate Responsibility Disclosure and Communication R.Gambetti & M.Giovanardi Measuring Corporate Communication: an Overview and a Model Proposal S.Romenti Evaluating Corporate Reputation: the Link with Corporate Financial Performance M.Schweiger & S.Raithel Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight G.Graffigna PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES Public Relations in International Management O.Lerbinger The Emergence of the Social Web and its Impact on Corporate Communication Practices S.Quigley The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement S.Quigley The New Reputation-centric CEOs and how to Counsel Them P.Morrissey Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect E.Downes The Organization of the Corporate Communication Function D.Wright From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation J.Yohannan PART III: BEST PRACTICES IN CORPORATE COMMUNICATION To be Confirmed Conclusion Endnote D.Bodega & T.Fiedler References