T.C. Melewar
Abstract
This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia.
OpenAlex reports 82 citations for this work. Citation counts describe recorded attention and do not establish research quality.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia.
Key concepts: Reputation, Identity (music), Business, Corporate identity, Political science, Aesthetics, Art, Marketing