Globalisation and Indian Tourism Industry: A SWOT Analysis

Tourism is much more than an economic activity; it has become a way of life. It is one of the fastest growing sectors of the global economy and developing countries are attempting to cash in on this expanding industry in an attempt to boost foreign investment and financial reserves. It is an important service-oriented sector, which has made rapid strides globally in terms of gross revenue and foreign exchange earnings. This sector also attracts the domestic tourist and foreign tourist in a stimulating way, which resulted in improving well-balanced economy for the nation like in India. Globalisation has resulted in mobility of people across the borders leading to phenomenal growth in tourism. This research paper examines the impact of globalisation on the tourism industry across the world and in India covering the areas, such as the promising trends, problems and impact on the tourism sector. This paper also analyses the role of tourism industry in India, the new millennium. Ultimately, this paper further specifies SWOT analysis of tourism sector in endorsement of Indian economy.