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2003•Journal of Xidian UniversityRequires access

SWOT Analysis as A General Analysing Approachin all Branches of Strategic Research

Gong Xiao-jun

Open publisher page 1 citations

Abstract

This paper aims at overcoming the short-comings of SWOT analysis by K. J. Andrews, and con-structing a general approach about strengths ? weaknesses ? opportunities and threats analysis that can be used in all branches of strategic research .As an improved approach to SWOT analysis by K. J. andrews, this paper proposes the contents of elements analysis ? structures analysis and processes analysis in strength-weakness analysis , the basic structure of the approach and the contents of opportunity-threat analysis. At the end of this paper some im-portant and notable things when using the new SWOT analysis are underlined.

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What this paper is about

This paper aims at overcoming the short-comings of SWOT analysis by K. J. Andrews, and con-structing a general approach about strengths ? weaknesses ? opportunities and threats analysis that can be used in all branches of strategic research .As an improved approach to SWOT analysis by K. J. andrews, this paper proposes the contents of elements analysis ? structures analysis and processes analysis in strength-weakness analysis , the basic structure of the approach and the contents of opportunity-threat analysis. At the end of this paper some im-portant and notable things when using the new SWOT analysis are underlined.

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Available abstract

This paper aims at overcoming the short-comings of SWOT analysis by K. J. Andrews, and con-structing a general approach about strengths ? weaknesses ? opportunities and threats analysis that can be used in all branches of strategic research .As an improved approach to SWOT analysis by K. J. andrews, this paper proposes the contents of elements analysis ? structures analysis and processes analysis in strength-weakness analysis , the basic structure of the approach and the contents of opportunity-threat analysis. At the end of this paper some im-portant and notable things when using the new SWOT analysis are underlined.

Key concepts: SWOT analysis, Context analysis, Situation analysis, Strengths and weaknesses, Computer science, Process management, Business, Management science

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