Morality or equality? Ideological framing in news coverage of gay marriage legitimization

This content analytic study investigated the approaches of two mainstream newspapers—The New York Times and the Chicago Tribune—to cover the gay marriage issue. The study used the Massachusetts legitimization of gay marriage as a dividing point to look at what kinds of specific political or social topics related to gay marriage were highlighted in the news media. The study examined how news sources were framed in the coverage of gay marriage, based upon the newspapers’ perspectives and ideologies. The results indicated that The New York Times was inclined to emphasize the topic of human equality related to the legitimization of gay marriage. After the legitimization, The New York Times became an activist for gay marriage. Alternatively, the Chicago Tribune highlighted the importance of human morality associated with the gay marriage debate. The perspective of the Chicago Tribune was not dramatically influenced by the legitimization. It reported on gay marriage in terms of defending American traditions and family values both before and after the gay marriage legitimization.