Market and Sales Forecasting. A Total Approach

Emphasizing that poor market and sales forecasting can be the downfall of a company, this book provides a modern approach that presents companies with a total and practical forecast plan which can be adapted to any forecasting situation. The book demonstrates how various approaches can be united in order to gain effective results with information that ensures that forecasting will not be left to guesswork. All the techniques explored are backed up with examples and case studies, and the book is fully illustrated with graphs and tables. Topics covered include the importance of computers in forecasting, the product life cycle, objective and subjective methods of forecasting and sales forecasting for new products.