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An Integrated Model of Organizational Adoption and Diffusion of Innovations

R.T. Frambach

Open publisher page 223 citations

Abstract

In today′s competitive environment technology plays an important role. Diffusion theory offers useful insights into how to manage and market products based on new technology most effectively. However, the current diffusion model leaves much unsaid with regards to the adoption and diffusion of innovations among organizations owing to the fact that relevant research findings have not been incorporated in the diffusion model. Integrates these findings into the diffusion model.

About this research paper

What this paper is about

In today′s competitive environment technology plays an important role. Diffusion theory offers useful insights into how to manage and market products based on new technology most effectively. However, the current diffusion model leaves much unsaid with regards to the adoption and diffusion of innovations among organizations owing to the fact that relevant research findings have not been incorporated in the diffusion model. Integrates these findings into the diffusion model.

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OpenAlex reports 223 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Method / approach

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Available abstract

In today′s competitive environment technology plays an important role. Diffusion theory offers useful insights into how to manage and market products based on new technology most effectively. However, the current diffusion model leaves much unsaid with regards to the adoption and diffusion of innovations among organizations owing to the fact that relevant research findings have not been incorporated in the diffusion model. Integrates these findings into the diffusion model.

Key concepts: Unsaid, Innovation diffusion, Diffusion, Business, Diffusion of innovations, Marketing, Knowledge management, Industrial organization

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