2007•Unpublished venueRequires access
A new demand forecasting paradigm ‘customer-centric individual demand forecasting’
Zhongjun Tang, Xiaohong Chen
Open publisher page 3 citations
Abstract
An increasing trend towards forecasting individual demand is occurring due to customers demanding their orders for individual products be fulfilled under short delivery time. The basic principles, forecasting process, handicaps, and enabler of a new demand forecasting method, named customer-centric individual demand forecasting, were proposed.