Supply chain strategies of manufacturers in Romania

This study analyses the factors influencing supply chain strategies of manufacturers in Romania, and investigates whether the alignment of supply chain strategy to the product type makes a difference on performance. It is found that companies with innovative products have higher probability of using a responsive supply chain. Larger companies and companies further upstream are more likely to use a responsive supply chain. Firms may not need to match their supply chain to product type for improved performance. This is the first systematic research of supply chain strategies in Romania and only one of the few in emergent markets.