2003•Rhetoric and Public AffairsRequires access

Kennedy's Romantic Moon and Its Rhetorical Legacy for Space Exploration

John W. Jordan

Abstract

This essay critiques John F. Kennedy's address at Rice University on the nation's space effort and its rhetorical construction of romantic, transcendent appeals designed to motivate audiences toward participating in massive and ambiguous space goals. The essay examines the influence such appeals have had on subsequent presidential and administrative space program rhetoric.

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Key concepts: Rhetoric, Rhetorical question, Romance, Space (punctuation), Presidential system, Aesthetics, Sociology, Rhetorical criticism