A framework for the system dynamics (SD) modelling of the mobile commerce market

Mobile commerce can be simply defined as conducting business activities over mobile terminals. It is the combination of electronic and mobile commerce performed over mobile terminals such as mobile phones, laptops, portable digital assistants (PDA), etc. Typical services include mobile banking, mobile shopping, mobile stock trading, mobile auction etc. It is widely regarded as an important innovation in creating more business opportunities and has a brighter future than its precedent ¿ electronic commerce. With the development of mobile commerce, a new market of mobile commerce and its derivatives, such as mobile commerce terminal market, mobile network market, mobile equipment market, and mobile software market, comes into existence. However, since mobile commerce is still in its beginning there is a lot of uncertainty in its future. This uncertainty causes the emerging mobile commerce market to be in a dynamic and complicated state.