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Module 1 Overview
Gary Cadenhead
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Abstract
A Strong Start is Crucial: The ability to grab potential investors' attention from the moment they start reading is a must for any successful venture. Learn how to craft an opening sentence that hooks readers and a compelling opening paragraph that sets the tone for your business plan. Take-Away Points: You must begin with an intriguing and compelling opening. The opportunity to meet a burning need is what makes a business plan intriguing. Open with your opportunity.