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Module 2: Overview

Gary Cadenhead

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Abstract

The executive summary is simply the most important part of your business plan. Find out how to present the whole story-from product benefits to the business model to the financials-to investors in four pages or less. Take away points: start with the opportunity, tell the whole story concisely, give the investor reasons to want to be involved.

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What this paper is about

The executive summary is simply the most important part of your business plan. Find out how to present the whole story-from product benefits to the business model to the financials-to investors in four pages or less. Take away points: start with the opportunity, tell the whole story concisely, give the investor reasons to want to be involved.

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Available abstract

The executive summary is simply the most important part of your business plan. Find out how to present the whole story-from product benefits to the business model to the financials-to investors in four pages or less. Take away points: start with the opportunity, tell the whole story concisely, give the investor reasons to want to be involved.

Key concepts: Product (mathematics), Business, Business plan, Executive summary, Computer science, Marketing, Finance, Mathematics

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