2009Unpublished venueRequires access

Market Intelligence: Building Strategic Insight

Per V. Jenster, Klaus Solberg Söilen

Open publisher page 45 citations

Abstract

The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.

About this research paper

What this paper is about

The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.

Why it matters

OpenAlex reports 45 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.

Key concepts: Competitor analysis, Market intelligence, Intelligence cycle, Intelligence analysis, Military intelligence, Competitive intelligence, Strategic intelligence, Knowledge management

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