Market Intelligence: Building Strategic Insight
Per V. Jenster, Klaus Solberg Söilen
Abstract
Per V. Jenster, Klaus Solberg Söilen
Abstract
The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.
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The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.
Key concepts: Competitor analysis, Market intelligence, Intelligence cycle, Intelligence analysis, Military intelligence, Competitive intelligence, Strategic intelligence, Knowledge management