Christoffer Granquist, Filip Strömberg, Klaus Solberg Söilen
Abstract
The current study examines how advertising in video games are received by players and spectators. To test how the design of the advertisement affects the player/spectator, respondents were exposed ...
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The current study examines how advertising in video games are received by players and spectators. To test how the design of the advertisement affects the player/spectator, respondents were exposed ...
Key concepts: Advertising, Test (biology), Channel (broadcasting), Marketing, Psychology, Business, Computer science, Telecommunications