ScholarLens Back to search
2009•Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)Open access

Marketing and Online Advertisement: An Overview of Legal Implication in Malaysia

Zainal Amin Ayub, Zuryati Mohamed Yusoff, Fairol Halim

Open full text 2 citations

Abstract

In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation, it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system.

Open-access reader

About this research paper

What this paper is about

In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation, it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system.

Why it matters

OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation, it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system.

Key concepts: The Internet, Advertising, Product (mathematics), Business, Online advertising, Digital marketing, Marketing, Computer science

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Marketing and Online Advertisement: An Overview of Legal Implication in Malaysia — Research Paper | ScholarLens