2016•SSRN Electronic JournalOpen access

An Empirical Study of Key Parameters that Impact Purchase Decisions of Consumers Who Use E-Commerce Websites for Online Shopping in India

Gurmukh Singh Popli, Gaurav Sarin

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Key concepts: Business, Advertising, E-commerce, Key (lock), Marketing, Empirical research, Commerce, Computer science

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An Empirical Study of Key Parameters that Impact Purchase Decisions of Consumers Who Use E-Commerce Websites for Online Shopping in India — Research Paper | ScholarLens