2009•journal of physical educationOpen access

Theoretical framework and systematic structures of public sports services

Fan Bing-you

Abstract

According to the unique normal form of public sports services,there are necessary structures and tensions within public sports services.The author established a theoretical analytical framework for public sports services in such 4 aspects as public sports service orientation,public sports service modes,structures and policies,public sports service systems and mechanisms,and public sports service management.Public sports service practice systems include such 5 systematic structures as public sports service management system,public sports service planning system,public sports service financing system,public sports service providing system,and public sports service performance evaluation system.

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Key concepts: Sport management, Public service, Service (business), Business, Sports marketing, Public relations, Service system, Marketing