Medical Diplomacy in Achieving U.S. Global Strategic Objectives

Abstract : Since its introduction by Joseph Nye, Jr., in 1990, soft power has been defined as achieving desirable influence through attraction and cooperation, as opposed to hard power , which rests on inducements or threats. 1 Although the concept of soft power is not universally embraced, 2 using economic, cultural, scientific, and healthcare resources can create a dominant soft power that, when carefully applied, might generate favorable behavior from other nations and their leaders and build enduring partnerships to promote regional and global security.