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Advanced business communication

John M. Penrose, Robert W. Rasberry, Robert J. Myers

Abstract

1. Advanced Business Communication. 2. Information Persuasion. 3. Advanced Visual Support. 4. A Process for Advanced Writing. 5. Writing Direct Messages. 6. Writing Indirect Messages. 7. Writing Situational Messages. 8. The Planning and Writing of Persuasive Proposals. 9. Report Writing from Formal Documents to Short Summaries. 10. The Business Presentation. 11. Meeting Management. 12. Crisis Management. 13. Analyzing a Case and Writing a Case Report. 14. Discussing and Presenting a Case Study. 15. Resumes and Employment Letters. 16. The Job Interview.

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Available abstract

Key concepts: Persuasion, Report writing, Presentation (obstetrics), Writing process, Situational ethics, Business communication, Professional writing, Technical writing