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New Product Development: Managing and Forecasting for Strategic Success

Robert Joseph Thomas

Abstract

STRUCTURING NEW PRODUCT DEVELOPMENT. Why New Product Development?. Mediating Turbulent Business Environments. Anticipating Market Acceptance of New Products. Preparing the Organization for New Product Development. MANAGING NEW PRODUCT DEVELOPMENT. The Ongoing Process of New Product Development. Building a New Product Decision Support System. NEW PRODUCT DEVELOPMENT AND FORECASTING. Estimating Market Opportunity for New Products. New Product Sales Forecasting. New Product Financial Control. IMPLEMENTING NEW PRODUCT DEVELOPMENT. Test Marketing New Products. Market Entry Decisions. Launching and Tracking New Product Programs. Notes. Indexes.

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Key concepts: New product development, Product management, Product (mathematics), Business, Process management, Service product management, Product engineering, Marketing