Managing Human Capital: The Protean Identity and the Market of Education in Brazil

Presents exploratory research on the restructuring of a Sao Paulo-based graduate management course, which included a 'career guidance' subject in its new curriculum, in light of market demand for 'entrepreneurial' professionals, ready to manage their own careers. Reviews the literature on the historical context of the emergence of a new career self-management model. It is concluded that indeed there is an actual and ongoing change in the way in which to manage one's career, as well as discourses in this regard. That is, there is a new economic model underway, which promotes actual changes in labor relations that leave the individual on his own and in charge of his fate. The reward for all that is a new rhetoric based on the promise of independence and personal achievement.