Regina E. Lundgren, Andrea H. McMakin
Abstract
This chapter contains sections titled: Begin with Purpose and Objectives Choose a Level of Analysis Determine Key Audience Characteristics Determine How to Find Audience Analysis Information Incorporate Audience Analysis Information into Risk Communication Efforts Checklist for Audience Analysis References Additional Resources
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This chapter contains sections titled: Begin with Purpose and Objectives Choose a Level of Analysis Determine Key Audience Characteristics Determine How to Find Audience Analysis Information Incorporate Audience Analysis Information into Risk Communication Efforts Checklist for Audience Analysis References Additional Resources
Key concepts: Audience analysis, Audience participation, Target audience, Checklist, Key (lock), Audience response, Computer science, Advertising