2014•SSRN Electronic JournalOpen access

Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India

Akwasi A. Ampofo

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Key concepts: Advertising, Product (mathematics), Business, Cosmetics, Marketing, Sample (material), Chemistry, Pathology

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Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India — Research Paper | ScholarLens