ScholarLens Back to search
2018•INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCESRequires access

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN BANGALORE CITY

Hariharan Ravi, R. Ayswarya

Open publisher page 0 citations

Abstract

Green refers to pure in quality as well as fair and just in dealings. Environmental problems have become a major concern in today’s world. Consumer’s attitude has changed in buying the products. Green marketing is a much broader concept and it includes industrial goods and services, consumer goods, etc. It is a necessity that both consumers as well as businessmen abstain from harmful products. Thus, this paper analyzes the impact on consumer buying behaviour towards Green products in Bangalore City. A well structured questionnaire was prepared to collect one hundred respondents and simple random sampling technique had been used for this study. The findings of the study showed that most of the respondents (65 per cent) are female, 89 per cent of the respondents belong to the age group between 18-24. Therefore, product is the most influencing marketing element.

About this research paper

What this paper is about

Green refers to pure in quality as well as fair and just in dealings. Environmental problems have become a major concern in today’s world. Consumer’s attitude has changed in buying the products. Green marketing is a much broader concept and it includes industrial goods and services, consumer goods, etc. It is a necessity that both consumers as well as businessmen abstain from harmful products. Thus, this paper analyzes the impact on consumer buying behaviour towards Green products in Bangalore City. A well structured questionnaire was prepared to collect one hundred respondents and simple random sampling technique had been used for this study. The findings of the study showed that most of the respondents (65 per cent) are female, 89 per cent of the respondents belong to the age group between 18-24. Therefore, product is the most influencing marketing element.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Green refers to pure in quality as well as fair and just in dealings. Environmental problems have become a major concern in today’s world. Consumer’s attitude has changed in buying the products. Green marketing is a much broader concept and it includes industrial goods and services, consumer goods, etc. It is a necessity that both consumers as well as businessmen abstain from harmful products. Thus, this paper analyzes the impact on consumer buying behaviour towards Green products in Bangalore City. A well structured questionnaire was prepared to collect one hundred respondents and simple random sampling technique had been used for this study. The findings of the study showed that most of the respondents (65 per cent) are female, 89 per cent of the respondents belong to the age group between 18-24. Therefore, product is the most influencing marketing element.

Key concepts: Product (mathematics), Marketing, Green marketing, Quality (philosophy), Business, Simple random sample, Advertising, Element (criminal law)

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN BANGALORE CITY — Research Paper | ScholarLens