Influence Factors of Online Shopping

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. ABSTRACT: This paper wants to research the factors of online shipping, the advantages and disadvantages of online shopping. How to improve the competitiveness. The theoretical foundation of this paper was based on some factors about if people choose the online shopping. Via analyzed the factors, I will present some suggests about how to improve the competitiveness. I found perceived risk, shopping motivations, experience, service quality and trust are five important main factors about how to improve the competitiveness of online shopping. I found more than 30 journal articles about online shopping. The research has limited reference value. This model will shows some factors that influence online shopping. It is easy to find the advantages and disadvantages, and how to improve the disadvantage. This paper shows online shopping has many advantages and disadvantages. How to change the disadvantages is the best way to improve the competitiveness of online shopping.