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The Factors Influencing Risk Perception for Online Shopping

Ding Xia-qi

Abstract

Risk perception is a key factor influencing online shopping.The risks perceived by consumers in case of online shopping include financial risk,performance risk,physical risk,time risk,privacy risk,psychological risk and social risk.When consumers do their online shopping,such factor may influence their risk perception as internet experience,online shopping experience,product knowledge and innovativeness.This paper suggests some messures to effectively aveid these possible risks in online shopping.

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Available abstract

Key concepts: Risk perception, Perception, Product (mathematics), Business, Internet shopping, Risk factor, Financial risk, The Internet