Integration of Kano's Model into Quality Function Deployment: A Review

In today’s competitive world, companies frequently introduce new products or redesign their existing products to meet the fast changing tastes and preferences of their customers. Products which fail to satisfy customers’ need disappear soon from the market. Hence, understanding customers’ requirements and incorporating them into the design characteristics of the products have become the priority for the companies. Quality Function Deployment (QFD) is one of the tools which help the companies in achieving this objective by incorporating customers’ voice in the product development process. This paper explains the usefulness of QFD in the product development process and shows how the integration of Kano’s model has made it an even more effective tool in enhancing customer satisfaction.