Preserving Cultural and Heritage Value

Chapter 8 focuses on the adaptation of cultural heritage. In adaptive reuse decision-making, all criteria can be comprised of financial, social and environmental aspects. However, when dealing with cultural heritage, other criteria come into play or are assessed with a different weighting. Heritage values may be seen as societal values, but using cost–benefit analysis, these values can also be monetarised. With adaptive reuse of heritage buildings, the value of cultural heritage is defined more specifically. The experience value of cultural heritage is very important in adaptive reuse. This chapter describes how the experience value of cultural heritage can ascribe a new brand image to the whole area surrounding it, illustrated by case studies.