2009Apress eBooksRequires access

Search Engine Optimization

Jim McGaw

Open publisher page 16 citations

Abstract

There’s a lot that goes into making a site successful. Despite the somewhat disparaging jokes I’ve made about people in marketing over the course of the book so far, I don’t mean to trivialize their critical role in taking a web site from a lonely bunch of code on a developer’s machine to a public place where (hopefully) lots of actual human beings will use it. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

About this research paper

What this paper is about

There’s a lot that goes into making a site successful. Despite the somewhat disparaging jokes I’ve made about people in marketing over the course of the book so far, I don’t mean to trivialize their critical role in taking a web site from a lonely bunch of code on a developer’s machine to a public place where (hopefully) lots of actual human beings will use it. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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OpenAlex reports 16 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

There’s a lot that goes into making a site successful. Despite the somewhat disparaging jokes I’ve made about people in marketing over the course of the book so far, I don’t mean to trivialize their critical role in taking a web site from a lonely bunch of code on a developer’s machine to a public place where (hopefully) lots of actual human beings will use it. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Key concepts: Search engine optimization, Web site, Code (set theory), World Wide Web, Advertising, Computer science, Business, Engineering

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