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Entrepreneurial Small Business
Jerome A. Katz, Richard P. Green
Open publisher page 133 citations
Abstract
Part 1 Entrepreneurs, Ideas and Plans: The Basis of Small Business 1 The Heart of Small Business 2 Small Business Ethics: A Key to Long-Term Success 3 Small Business Entrepreneurs: Characteristics and Competencies 4 Creativity, Opportunity, and Feasibility 5 Paths to Part-Time Entrepreneurship 6 Paths of Entry into Small Business 7 Imitation with a Twist: Uniquely Small Business Strategies for Success 8 Business Plans: Seeing Audiences and Your Business Clearly Part 2 Marketing in the Small Business 9 Product and Pricing 10 Promotion: Capturing the Eyes of Your Market 11 Distribution and Location 12 Marketing Plans: Saying How You'll Get Sales Part 3 Cash, Accounting, and Finance in the Small Business 13 Accounting for Small Business 14 Cash: Lifeblood of the Business 15 Finance for Small Business 16 Protection: Handling Risks Using Management and Insurance 17 Assets: Inventory and Operations Management Part 4 Management and Organization in the Small Business 18 Legal Issues in the Small Business 19 Human Resource Management in the Small Business 20 Achieving Success in the Small Business Appendices Cases Glossary Endnotes Photo Credits Indexes