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Direct Marketing: An Integrated Approach

William J. McDonald

Open publisher page 30 citations

Abstract

Direct marketing strategies segmentation and target marketing direct marketing and technology database marketing list selection and management positioning and offer planning creative strategy and execution direct-mail marketing catalogue marketing telemarketing direct response television direct response radio direct response print business-to-business direct marketing direct marketing decision support tools direct marketing profitability the fulfillment process the future of direct marketing.

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What this paper is about

Direct marketing strategies segmentation and target marketing direct marketing and technology database marketing list selection and management positioning and offer planning creative strategy and execution direct-mail marketing catalogue marketing telemarketing direct response television direct response radio direct response print business-to-business direct marketing direct marketing decision support tools direct marketing profitability the fulfillment process the future of direct marketing.

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OpenAlex reports 30 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Direct marketing strategies segmentation and target marketing direct marketing and technology database marketing list selection and management positioning and offer planning creative strategy and execution direct-mail marketing catalogue marketing telemarketing direct response television direct response radio direct response print business-to-business direct marketing direct marketing decision support tools direct marketing profitability the fulfillment process the future of direct marketing.

Key concepts: Direct marketing, Digital marketing, Marketing management, Marketing, Marketing strategy, Marketing research, Business, Return on marketing investment

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