Donald Getz, Jack C Carlsen
Abstract
This chapter explores the meaning and management of quality for events, including a discussion of quality standards and quality management methods. A case study of the Margaret River Masters (an annual professional surfing event in Australia) is presented to illustrate the use of quality evaluation methods, particularly service mapping.
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This chapter explores the meaning and management of quality for events, including a discussion of quality standards and quality management methods. A case study of the Margaret River Masters (an annual professional surfing event in Australia) is presented to illustrate the use of quality evaluation methods, particularly service mapping.
Key concepts: Quality (philosophy), Meaning (existential), Quality management, Event (particle physics), Service quality, Quality management system, Process management, Service (business)