Turning Young Drivers into Survivors

The Federal Highway Administration (FHWA) partnered with the American Road and Transportation Builders Association (ARTBA) to develop and launch a safety campaign called Turning Point: Roadway Zone Safety for New Drivers. Information came from teenage drivers themselves, driving instructors, other educators, parents, traffic safety advocates, transportation agencies and the road construction industry. The completed campaign includes an interactive CD-ROM training tool, a safety video, a Web site and collateral products. The interactive CD-ROM, Turning Point: Zones from Behind the Wheel, helps young motorists recognize possible hazards and puts them in challenging driving situations. Accessible to all stakeholders, the Turning Point Web site provides an ongoing clearinghouse for materials related to work zone safety. ARTBA and FHWA also developed supplemental products including the searchable database Work Zone Safety Awareness and Training Resources and an 11-minute video on DVD called Turning Point: Some Decisions Last a Lifetime. Initial results confirm a positive feedback.