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2015•Journal of the Australasian College of Road SafetyRequires access

"Ride to Live" - the research behind the campaign

Lauren Fong

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Abstract

The Ride to Live campaign is the first integrated motorcycle education campaign in New South Wales. It targets both riders and drivers through television, radio, digital and outdoor advertising. The campaign aims to highlight scenarios which put motorcyclists at risk, and encourage riders to make safe decisions in order to manage their risks on the road. It also targets drivers, highlighting that the actions drivers take have potential consequences for motorcyclists.... Language: en

About this research paper

What this paper is about

The Ride to Live campaign is the first integrated motorcycle education campaign in New South Wales. It targets both riders and drivers through television, radio, digital and outdoor advertising. The campaign aims to highlight scenarios which put motorcyclists at risk, and encourage riders to make safe decisions in order to manage their risks on the road. It also targets drivers, highlighting that the actions drivers take have potential consequences for motorcyclists.... Language: en

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Available abstract

The Ride to Live campaign is the first integrated motorcycle education campaign in New South Wales. It targets both riders and drivers through television, radio, digital and outdoor advertising. The campaign aims to highlight scenarios which put motorcyclists at risk, and encourage riders to make safe decisions in order to manage their risks on the road. It also targets drivers, highlighting that the actions drivers take have potential consequences for motorcyclists.... Language: en

Key concepts: Advertising, Project commissioning, Order (exchange), Poison control, Engineering, Human factors and ergonomics, Suicide prevention, Injury prevention

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