Simon M. Collin
Abstract
This text is a guide to marketing on the Internet. It covers topics such as how to use the Internet in a marketing and advertising campaign, and how to negotiate your way round the various rules gonverning marketing and advertising on the Net, without getting in trouble.
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This text is a guide to marketing on the Internet. It covers topics such as how to use the Internet in a marketing and advertising campaign, and how to negotiate your way round the various rules gonverning marketing and advertising on the Net, without getting in trouble.
Key concepts: The Internet, Advertising, Online advertising, Digital marketing, Business, Marketing, Negotiation, Viral marketing