Online Marketing in the Business Atmosphere

Online marketing is becoming a warm topic in every business sector, and progressively plays a truly important role in several companies’ multi-channel marketing strategy. It uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising often involves both an editor, who assimilates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. This paper highlights the facts in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact.