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1995•Journal of Professional Services MarketingRequires access

The Advertising of Legal Services

Bob D. Cutler, Rajshekhar G. Javalgi, Kurt Schimmel

Open publisher page 1 citations

Abstract

Previous studies indicate attorneys have generally negative attitudes toward the advertising of their services, while consumers have positive attitudes. This article explores the reasons behind this disparity in attitude. It further argues that legal services firms must come to a greater understanding of both supply/demand relationships for their service, and the role that advertising can play in adjusting demand to meet supply.

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What this paper is about

Previous studies indicate attorneys have generally negative attitudes toward the advertising of their services, while consumers have positive attitudes. This article explores the reasons behind this disparity in attitude. It further argues that legal services firms must come to a greater understanding of both supply/demand relationships for their service, and the role that advertising can play in adjusting demand to meet supply.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Previous studies indicate attorneys have generally negative attitudes toward the advertising of their services, while consumers have positive attitudes. This article explores the reasons behind this disparity in attitude. It further argues that legal services firms must come to a greater understanding of both supply/demand relationships for their service, and the role that advertising can play in adjusting demand to meet supply.

Key concepts: Legal service, Business, Advertising, Service (business), Marketing, Supply and demand, On demand, Commerce

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