Associative Meanings of Colors in Chinese and English Cultures

Colors are endowed into many different associative meanings by different peoples and countries under the various cultural backgrounds and people make it express testimonial and depreciated meaning. There is not only the same aspect, but also the differences. Moreover, some factors such as geographical environment, public sentiment custom, thinking mode, religious belief, and national psychology also influence it. Each kind of color is regarded the difference for every nation’s person. This article analyzes and investigates the associative meaning of the color in the Chinese and English cultures. And then it will let the reader learn well and more the associative meaning under the different cultural background.