2009•KTH Publication Database DiVA (KTH Royal Institute of Technology)Open access
Free newspaper- the case analysis of bangladesh
Yousuf Chapal, Md. Mahbubur Rahman
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Abstract
The key research problem is to investigate the current newspaper industry and the eventual scope for a free newspaper company for building business and the advertize market in Bangladesh. The main purpose of our research is to present the actual situation of the newspaper industry and all branches of the industry in Bangladesh. Also the goal is to figure out the real situation of the advertisement market which is the most important building block for a free newspaper. We have tried to explore the exact state of the newspaper industry in Bangladesh and if there is any scope or feasibility to start a free newspaper company. We tried to find out the growth of the advertising market in print media especially and also focused on readership tendency among the different age groups. After all the analysis we found Bangladesh has a prospective market for starting a free news paper company in the future.