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Social media: Tools for user-generated content: Social drivers behind growing consumer participation in user-led content generation, Volume 2 - User engagement strategies

Axel Bruns

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Key concepts: User-generated content, User engagement, Content (measure theory), Social media, Volume (thermodynamics), Content creation, Computer science, Social media analytics

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Social media: Tools for user-generated content: Social drivers behind growing consumer participation in user-led content generation, Volume 2 - User engagement strategies — Research Paper | ScholarLens